Internet advertising can be attempted in a slew of ways. You set up different banner ads, send newsletters to individuals who have opted-into your squeeze pages or subscribe to PPC ads. But before you attempt using all of these possible modes of online advertisement, it is imperative that you take a look at the nature of these online ads.
Pay Per Click
Pay per click advertisements can be really effective in reaching out to your target market although this certainly doesn’t happen overnight. Essentially what happens is that you pay for every time a person clicks on your ad and visits your site for 5 to 10 seconds. Why do I say that it’s great in connecting you to your target market? Basically, your ads will appear in a page that is directly related to your ads. Say you sell power tools. Your ads will appear in a website that contains information related to power tools. However, if you feel as if the campaign isn’t working you will be able to review all aspects of the strategy and to reassess which parts of it are working and which aren’t.
Banner Ads
Although banner ads aren’t as effective as other more aggressive online advertising strategies, this has significantly driven its prices down making it cost-efficient for you in the long run.
Social Media Marketing
Social media sites such as Facebook, MySpace, Twitter and YouTube have all become increasingly popular in the race for online advertising dominance. Because you can expect these social media sites to be filled with individuals from different walks of life all with different passions, you can find hundreds and maybe thousands of people who are interested in your products and services. And you even get to interact with your customers on a level that will promote brand recognition.
E-zines
You don’t have to sell your visitors various products right away to make money out of them. You can capture their emails and stay connected to them. All you need is to make a squeeze page where your targeted visitors can opt-in to your free report or e-zine that you can send to their email address. You will be feeding them with information twice to three times a month. If they find your e-zine valuable, most probably they will take your word for it and purchase the products that you are recommending.
So does internet marketing work? If used appropriately, definitely ads using search engines, newsletters, banner ads and social media advertising can boost your online business’ productivity.
