NEW YORK – PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, announced that it has joined the Network Advertising Initiative (NAI) in support of the highest standards in advertising and consumer privacy.
“Joining the NAI demonstrates our commitment to developing standards to protect consumer privacy. As advocates for publishers’ relationships with consumers, our NAI membership is a natural step for our company and we’re happy to be a part of the group,” said Kirk McDonald, President of PubMatic.
PubMatic’s NAI membership means that the company has joined more than 80 online advertising companies committed to complying with the NAI’s Self-Regulatory Code of Conduct, which imposes notice, choice, education, data protection and other requirements with respect to the collection and use of data for online behavioral advertising.
As part of PubMatic’s NAI membership, PubMatic gives consumers the chance to opt out of behavioral advertising via the NAI’s centralized choice mechanism that can be accessed at http://www.networkadvertising.org/managing/opt_out.asp. PubMatic’s privacy policy is located on its web site at http://www.pubmatic.com/privacy-policy. To ensure the highest levels of protection for clients and consumers, PubMatic ensure that data remains secure and that no third-party companies can access it.
About PubMatic
PubMatic (http://www.PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the U.S., Europe and Asia.
About the NAI
The NAI (Network Advertising Initiative) is a coalition of more than 80 leading online marketing companies committed to building consumer awareness and reinforcing responsible business and data management practices and standards, and which includes all fifteen of the largest online advertising network in the United States. Its initiatives are piloted by cooperative of the most significant online advertising companies. As increasingly sophisticated online advertising technologies evolve, the NAI works to enhance consumer confidence through effective self-regulatory practices and user choice. To learn more, visit http://www.networkadvertising.org.
