Connected Audience Network Recognized as Industry’s Top Platform for Digital Advertisers and Publishers
REDWOOD CITY, CA–(Marketwire – Dec 20, 2012) – YuMe, a leading provider of digital brand advertising software and services, today announced that it was named “Best Video Ad Network” at the 2012 Digiday Video Awards (DVAs) on Thursday, December 13th in New York City. The DVAs honor overall excellence and breakthrough achievement in video media, marketing and advertising. Entries were screened by a committee of media, marketing, advertising, creative and technology experts, then narrowed down to a list of three finalists in each category.
“We are honored to have the Connected Audience Network recognized by Digiday as the industry’s leading network in the rapidly growing digital video advertising and branding space,” said Ed Haslam, Senior Vice President, Marketing, with YuMe. “We take great pride in enabling advertisers and publishers to accurately target the right audience, with campaigns that involve tablets, smartphones, PCs, Connected TVs, or any combination of the screens.”
YuMe’s Connected Audience Network — powered by the ACE™ technology platform — provides advertisers and publishers with the essentials of video advertising. With more than 2,000 digital publishers actively leveraging the Connected Audience Network, YuMe’s network reaches over 120 million unique viewers each month, as validated by comScore. YuMe complements traditional TV campaigns and video creative assets with multi-screen delivery to a connected audience at scale.
YuMe was also named a Video Award Finalist in the following categories:
- Best In Stream (pre-roll, mid roll, post roll, overlay) Video Ad; YuMe InSynch Video Ad Unit
- Best Mobile Video Advertising; Initiative and client Lionsgate for YuMe Mobile Flip Unit
About YuMe
YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe’s patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing — PC, mobile, or connected TV. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and WestSummit Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or like YuMe on Facebook at www.facebook.com/YuMevideo.
Source：YuMe
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