Agreement Extends Social Media Offerings and Increases Value for Brands
NEW YORK, NY–(Marketwired – Oct 31, 2013) – AdParlor, Adknowledge’s social media platform, has been named a Twitter Ads API partner — one of a select handful of companies in the world that can lay claim to that designation as well as Facebook Strategic Preferred Marketing Developer (sPMD) status*.
“We’re pleased to announce this addition to our portfolio of social media solutions,” saidAdParlor General Manager Mladen Raickovic. “As we expand both our product features and global presence, we continue to deliver measurable results for our clients and provide the industry’s most advanced features, technology and superior client service.”
Partners utilizing AdParlor’s platform get the added value and efficiency of cross channel insight, with actionable data to increase a brand’s return on investment. “Marketers today are looking for a comprehensive solution, designed to provide insight into each initiative. With the addition of Twitter, we’re one step closer to becoming the social platform for the next generation of brands and marketers on a global scale,” Raickovic said.
“Twitter users send a half-billion Tweets per day — that’s a lot of data and engagement opportunity for brands,” said Adknowledge CEO Ben Legg. “We look forward to digging into all that data, and then doing what we do best: deliver optimized digital advertising.”
*For more information about Facebook’s Strategic Preferred Marketing Developer program, visit: www.facebook.com/pmd.
About AdParlor
AdParlor, an Adknowledge company is an industry leader in optimizing social media advertising and provides full-service solutions for Facebook and Twitter advertising. AdParlor, part of the inaugural Facebook Strategic Preferred Marketing Developer (sPMD) program, delivers measurable results utilizing proprietary technologies, dynamic ad creation and bid optimization, to effectively manage social advertising on a large scale for hundreds of clients including Jack Threads, MGM Resorts International, Groupon, American Express, Coca Cola, LG, OMD, Mindshare and Starcom. For more information, visitwww.adparlor.com.
About Adknowledge
Adknowledge is a leading online network that offers unique ad formats, data analysis, targeting algorithms, and creative approaches, providing advertisers with quality leads from hard to-reach places on the Web across multiple channels, including social networks, display, games, mobile, apps, and email. With hundreds of employees located throughout North America, plus growing offices in Europe and Asia, Adknowledge aims to set the standard in optimizing online advertiser ROI. For more information on Adknowledge, visitwww.adknowledge.com.
SOURCE: Adknowledge
