AdBull, a proprietary division of Lexos Media, provides a contextual-based cursor advertising vehicle that allows content publishers of all sizes the ability to increase monetization up to 500% over other forms of contextual advertising; without displacing space on a page or affect other existing revenue streams. Adbull has been tested to provide higher engagement rates for advertisers than any other contextual advertising vehicle available!The patented AdBull contextual based cursor ad unit is a unique and revolutionary way for publishers to add a new and non-cannibalistic revenue stream. Similar to other contextual or pay-per-click solutions, publishers enable AdBull by signing up and pasting a simple script into the pages of their websites. AdBull then conducts a semantic page analysis to determine the real-time context of each page and delivers a relevant ad directly to the user’s cursor. As a publisher’s content changes, AdBull automatically matches the most appropriate ads from its inventory of advertisers and advertiser feeds.AdBull’s automated advertiser interface, advertisers, like publishers stated above, have the ability to sign up and choose relevant keywords that would describe their products/services. Once approved, their ads are then served directly to their most relevant audience.AdBull ads are only displayed for a few seconds after a user arrives… at a time when 98% of Internet users have their eyes tied to their cursor.
Seems to use some kind of interstitials, which also effect the visitor’s cursor while it is shown. International publishers OK.