Ever looked at a business page on Facebook, Twitter, or Instagram, and wondered how they achieved that popularity? We’ll let you in on a secret: it’s not magic. There were strategies and countless trials made to achieve what they currently have. Don’t be too mesmerized. Looking through that façade of likes, comments, and shares; they may or may not have received a lot of conversions.
Fortunately with social media optimization, you too can replicate that kind of social media success and a high conversion rate. Just follow these easy tips:
Identify your target audience
There are over millions of users on social media. But how many of those people will actually be interested in your products or services, let alone buy them? Only a percentage. Your goal as a business online is to be able to pick out those people and learn how to target them efficiently.
With this, you need to provide a specific description of your ideal audience. What age group do they belong in? Where do they live? What are their interests, hobbies, and dislikes? What consists their recent shopping history?
When you start to use Facebook ads, you will find that having a clear picture of who your customers are will make matters easier for you. This will also reduce the risk of targeting people that supposedly aren’t part of your target audience.
You must have relatable content and a firm grasp of your analytics
Now that you have the audience, the next step is to produce content that will appeal to them. Customers must first feel engaged enough with your content before they will convert. Social media platforms today allow various types of media such as images, videos, and links. It’s up to you how you’re going to utilize them to attract your customers and keep them entertained.
Although being engaging and attractive is vital, it all doesn’t end there. After your customers have consumed your content, what will they make of it? They won’t know unless you tell them, and that’s what CTAs are for. Some examples of CTAs are: Sign up for a subscription today, or Order your (product) here!
Unsure which posts are working and which posts are not? You can always check your analytics. It will give you detailed information on the performance of your social media page. It will save you from wasting money on sponsoring low-performing posts that could have been better spent on social media services.
Have an optimized website
Your social media account is a great way to drive more traffic to your website. Once you’ve finally got your visitors to click on your link, your job now is to provide them with a satisfactory experience. The first thing they will notice would be the appearance of your website. This will be one contributing factor on how they will judge your business as a whole. A website that doesn’t look and feel professional will not be trusted at all.
Your goal was to encourage them to buy your products or services, but if the process of doing so is too inconvenient or complicated for them, you can trust that they will find another brand in a matter of minutes. Ensuring that your pages load fast enough and are easily navigable will already go a long way in increasing your conversions.
Nowadays, traffic is not only limited to desktop computers anymore. Many users have already have switched to mobile. So you also have to ensure that your website is optimized for their mobile devices. This also applies to different screen resolutions.
Building and maintaining a fully functional website is no easy though, that’s true. Although you may opt for free templates available online, outsourcing web development and design services to a digital marketing company is always a better option. Why? Because you won’t be limited as to how you want your website will look and function. And those are crucial factors in creating a brand image.
Familiarize yourself with the latest digital marketing trends
Technology is ever-changing, day by day. You can take a look at how different Facebook is now from years ago, and it’s only coming up with more ways to improve user experience. The market evolves along with the platform. Remaining dormant – startup or big, is detrimental for your business.
There is no single formula for successful marketing. However, adjusting your strategy to meet your customers’ needs, adapting to the signs of the times, and following these tips will surely keep you on the right track.
Author Bio: Jessica Madrazo is the Operations Director of Coffeebot, a digital marketing agency that offers affordable SEO services, social media optimization, lead generation, web design and other general virtual assistant services. She has been in the outsourcing industry for years, and has helped small businesses from different parts of the globe reach their goals.
