Outbrain has entered an agreement to acquire Ligatus, a European based native advertising solution provider with headquarters in Cologne, Germany, and offices throughout Europe. Ligatus’ solutions bring advertisers and publishers together through high-impact, non-intrusive native ad placements, leveraging a mobile-first native ad solution for marketers to build awareness and engagement with the right audiences. Delivering more than 37 billion ad impressions per month, Ligatus provides tailored and contextual advertising alongside publisher content in a multi-device format while guaranteeing brand safety.
With the addition of the Ligatus premium publisher network, Outbrain will expand and strengthen its position in Europe with over 1,400 premium publishers, including STERN, RTL and Femme Actuelle.
The acquisition of Ligatus is part of our market consolidation strategy and will allow us to expand our native offering to marketers and strengthen the relationship with our publisher partners. By combining the sophisticated native advertising offering of Ligatus with Outbrain’s strong targeting technology and reach, the benefit for marketers, publishers and users will be a trustworthy feed of discovery that is powered with a strong underlying, non-interruptive advertising experience. Furthermore, this transaction will grow Outbrain’s footprint into key new European markets and open up a premium group of Gruner & Jahr and Bertelsmann publishers to our advertisers,
What does this mean for you?
In the near future, we will be able to offer you a more comprehensive native advertising solution in one place and will further communicate those enhanced capabilities over the coming weeks.
However, there are several things we want to assure you won’t change today:
● You will continue to work with the same people in our organization as you have in the past.
● Your fees and costs associated with our organization will not change.
● The services we have provided you in the past will also not change.
You can expect direct updates from us. In the meantime, if you have any questions please reach out to your Outbrain representative.
We are thrilled to continue doing business with you and appreciate our continued partnership.
