Taboola is excited to announce the release of a new mobile feature – Explore More. Inspired by native app experiences, Explore More is designed to keep users on your mobile pages longer, re-engaging users by surfacing relevant content recommendations. Explore More has impressive performance, producing on average: +30% RPM uplift and +135% ORG CTR uplift on Android+11% RPM uplift and +68% ORG CTR uplift on iOSTaboola is making the process to add the Explore More feature to your pages seamless, and there is no work required from you. See below for more details about Explore More and when you can expect to see the new feature on your pages! What is Explore More? Taking a common Android app user experience to the mobile web, Explore More serves users organic and sponsored content recommendations. Featuring mostly organic content (70%), Explore More increases organic recirculation and improves revenue. How it works: |
1. User clicks on a link from an external app. 2. Lands on a specific article.3. Browser back and device back button serves the user additional content. |
Check out the demo page to see the full functionality here!***Note – If showcasing the demo on an Apple device, please use Safari browser*** How/When will Explore More be implemented? Explore More will be implemented on your mobile pages beginning in July on indirect traffic outside of Google or Facebook with no work required from you! |