XING changed the marketer of Adconion to Tomorrow Focus

XING changed the marketer: while the business network as advertising sales exclusively since 2007 at Adconion Media Group had been awarded, this is from 2013 Tomorrow Focus Media will be responsible, one of the largest online marketers in Germany. As from 1September 2012 Tomorrow Focus Media will exclusively market the mobile services to XING. For the XING website Tomorrow Focus Media will initially co-promotion rights in 2013 and is also the main website marketing exclusively.
With around 25 million visits per month (IVW 07/2012) XING is the leading social network for business professionals in the German speaking countries. It reached a month over 4.41 million unique users (AGOF 06/2012). Approximately 40% of XING users belong to the attractive target group of “business professionals”, ie the professionals who are graduates or have a monthly household income of at least € 3,500. XING is thus one of the main points of contact for professionals and executives in the business and economic sites.

“XING mates display advertising formats with excellent targeting capabilities, eg by industry, job level, interest, and more. Customized solutions utilize various viral capabilities of the platform. This high quality product of XING fits right into our premium strategy and complements our portfolio in the B-to-B sector with FAZ.NET, FOCUS Online and CHIP Online “excellent, said Martin Lütgenau, Managing TOMORROW FOCUS Media.

Also Carsten Ludowig, Director Advertising & Partnerships at XING, in the new collaboration sees great opportunities: “quality and range are not only the characteristics of XING but also from our new partner, we are delighted with TOMORROW FOCUS Media, one of the most prolific digital marketers Germany on our side too. With its high quality and broad level of performance for online and mobile advertising will enable us to both agencies and our clients highly professional. “