SpotXchange is partnered with comScore to bring validated Campaign Essentials (vCE) for video to clients. So what is vCE? According to comScore, vCE is an “innovative new solution builds on comScore’s existing video campaign measurement capability, which has been used extensively by clients over the past three years. By introducing comScore’s video validation technology, vCE Video now also delivers unique insight on whether the video ad was actually seen by a real viewer, bringing these metrics into closer alignment with TV based on a similar ‘opportunity to see’ standard.”
