Video marketing is a very efficient way to gather mass off amounts of attention and traffic to your webpage or website. This form of marketing is a double-edge sword with no damaging effect, you receive a backlinkwith success video marketing. Any success strategy revolving around video marketing is capable of producing excellent results and noticeable increases in website rankings and authority.
Video Content Commands Authority
Unlike regular content video marketing has a unique feature that is a heavy influence when it comes topopularity and backlink generation; likability (presentation). If your video contains any live body or voice overs, then you must make sure its the right choice for either the live body or voice. A great topic will go no where if no one likes the person presenting it, the higher the likability factor, the more likely it is that you will receive visitor participation. This often translates to sharing through various source which creates backlinksand traffic.
Videos tend to command a higher position than a typical article in search engines regardless of the topic. You can search for almost any topic or keyword and there will be a video in the top 10 if not the top 5 results and this is because videos are the most sincere form of organic content. Bots and article spinners can’t generate a video, yet, so the interaction between creator and visitor is at its maximum, which leads to high SERP’s (Search Engine Ranking Positions).
Establishing All Those Links
For video marketing to be effective on a viral scale it has to contain 3 key aspects to be successful in both rapid spreading and search engines placement. The double edge sword comes into play here once again, the higher quality the content the strong the backlink will become.
- Content: The topic must be worthy to be called a ‘Meme’ which is content that people can’t help but share. A rumor is a popular example of a meme.
- Title: The title must catch peoples attention, if its boring and offers a dull sensation for readers then you’ll never see a click through, but if it successfully grabs one persons attention then you can expect to see a traffic storm following.
- Description: This should be just as catchy as the title, while offering a sample or excerpt of what the visitor is in for. The main idea is to entice the reader and stimulate their curiosity or interest, unknown or popular topics tend to do well.
All this being said it just takes some time and effort to create or find the perfect piece of content to share in order to drive massive backlinks and copious amounts of traffic toward your website.
