Below is the news from sitescout blog:
As our customers know, we are committed to providing them with the best advertising technology solutions on the market. This commitment has meant building performance-driven products in-house, to ensure they meet the needs of demanding marketers. But, today, we are excited to announce a transaction that will accelerate the vision we have for our platform.
SiteScout has acquired certain assets of long-time ad pioneer AdBrite. The transaction gives us new technology that we can leverage on top of our existing stack, and includes cutting-edge video, data management, and optimization tools (not to mention some excellent ad serving technology). It will allow us to enhance some of our existing products, as well as introduce new products faster.
Some of you have already noticed that adbrite.com now redirects to the SiteScout homepage, and we’ve already started getting a lot of inquiries. So, to answer some of the most frequently-asked questions we’ve been getting so far:
Does this mean SiteScout is now working with publishers?
No. At this time, SiteScout is not working with publishers directly. We only sell display inventory made available through one of our existing supplier integrations. If you are a publisher looking to monetize your inventory, we recommend that you contact one of our many RTB-enabledinventory partners.
That said, as a leading provider of ad tech solutions, we are continuously working on building new tools that offer real value to the market. We’ve recently begun developing tools that work in tandem with our existing exchange partners to offer unique solutions for publishers. We’ll be announcing some of these in the near future; if you’d like to be among the first to know, you can sign up to our notification list here.
Is AdBrite’s old traffic going to be available from SiteScout now?
No. The former AdBrite ad exchange was shut down, which means that the inventory that was previously available on SiteScout through AdBrite is no longer available.
I have some outstanding issues with AdBrite. Who do I contact?
AdBrite shut down in February 2013, and SiteScout has only purchased certain intellectual property assets that formerly belonged to the company. If you have any outstanding issues with AdBrite, you will need to reach out to your previous contact there.
What does this news mean to existing SiteScout users?
This transaction demonstrates our commitment to creating value for our users by enhancing our product offerings. You can expect to see lots of new products and features in the coming months!
